A policy-based weighted averaging model to predict green vehicle market shares
This paper investigates the effect of single and combined pricing measures on the potential shift from intended purchase of conventionally fuelled vehicles to environmentally friendly ones. First, a factorial judgment task was designed to elicit the combinatory rule that governs the integration of different pricing policies into judgments of probability of switching to an environmentally friendly vehicle. Our results show that individuals convey these judgments mainly according to an equal [...]
Functional Measurement Analysis of Brand Equity: Does Brand Name affect Perceptions of Quality?
This research project used Functional Measurement to examine how the brand [...]
The algebra of sleepiness: investigating the interaction of homeostatic (S) and circadian (C) processes in sleepiness using linear metrics”
The present studies were conducted to contribute to the debate on [...]
Do Ethical Judgments Depend on the Type of Response Scale? Comparing Acceptability versus Unacceptability Judgments in the Case of Life-Ending Procedures
Using Functional Measurement (Anderson, 2008), Frileux, Lelièvre, Muñoz Sastre, Mullet, [...]
Tests of rating models
The study reports empirical tests of Anderson’s, Haubensak’s, Helson’s, and [...]
