Functional measurement in consumer evaluation of market products
Understanding which product attributes influence the most consumer evaluation is central in marketing research. In particular, comprehension of niche market has become of fundamental importance to survive in modern open markets. Functional measurement techniques have been shown to be useful in identifying the cognitive rules underlying the integration of different product attributes. Based on this rationale, an analysis on footwear and shoe market was carried out. Potential buyers of a [...]
The cognitive processing of somatic anxiety: Using functional measurement to understand and address the fear of pain
Although anxiety has both dispositional and situational determinants, little is known [...]
Functional effectiveness of threat appeals in exercise promotion messages
As more than 70% of individuals in Western societies can be [...]
Functional Measurement Analysis of Brand Equity: Does Brand Name affect Perceptions of Quality?
This research project used Functional Measurement to examine how the [...]
The algebra of sleepiness: investigating the interaction of homeostatic (S) and circadian (C) processes in sleepiness using linear metrics”
The present studies were conducted to contribute to the debate [...]
