Message framing effects on breastfeeding attitude: a functional measurement experiment

Breastfeeding is generally accepted as the optimal method of infant feeding. However, many infants in the Netherlands are breastfed only for a short period. The present study aims to investigate the effect of framing breastfeeding-promoting messages in terms of the gains (advantages) associated with breastfeeding, compared with framing in terms of the losses (disadvantages) associated with the alternative behaviour, formula-feeding. The respondents, 96 women, took part in a web-based experiment, [...]

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