Functional Measurement Analysis of Brand Equity: Does Brand Name affect Perceptions of Quality?
This research project used Functional Measurement to examine how the brand [...]
The algebra of sleepiness: investigating the interaction of homeostatic (S) and circadian (C) processes in sleepiness using linear metrics”
The present studies were conducted to contribute to the debate on [...]
Do Ethical Judgments Depend on the Type of Response Scale? Comparing Acceptability versus Unacceptability Judgments in the Case of Life-Ending Procedures
Using Functional Measurement (Anderson, 2008), Frileux, Lelièvre, Muñoz Sastre, Mullet, [...]
Tests of rating models
The study reports empirical tests of Anderson’s, Haubensak’s, Helson’s, and [...]
