The cognitive processing of somatic anxiety: Using functional measurement to understand and address the fear of pain
Although anxiety has both dispositional and situational determinants, little is known [...]
Functional effectiveness of threat appeals in exercise promotion messages
As more than 70% of individuals in Western societies can be [...]
Functional Measurement Analysis of Brand Equity: Does Brand Name affect Perceptions of Quality?
This research project used Functional Measurement to examine how the [...]
The algebra of sleepiness: investigating the interaction of homeostatic (S) and circadian (C) processes in sleepiness using linear metrics”
The present studies were conducted to contribute to the debate [...]
