Disfluent fonts lead to more utilitarian decisions in moral dilemmas

Previous research suggests that utilitarian decisions to moral dilemmas often stem from analytic, controlled cognitive processes. Furthermore, processing disfluency can trigger analytic thinking and improve performance on tasks that require logic and cognitive reflection. In the present study we investigated how processing fluency affects the readiness with which people give utilitarian responses to both personal and impersonal dilemmas. Participants were presented in two different experimental blocks with dilemmas written in [...]

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